Tuesday, October 23, 2012

Doorways: Content, Reading, Writing


Google's much-described Panda algorithm change last year and a recently confirmed update to it brought about a sea change among social media commenters. Panda's emphasis on content rather than on links gutted earlier SEO practices, yes, but the consequences of the change are still rippling through social media. People are required to develop and publish real, usable, interesting content.

This stuff is hard, isn't it? ;-)

You have to read.
You have to write.
You have to think.

If you want really good content, then you have to do it all over again.

Curation now begins at the pre-writing stage. Good ideas come from exposure to others' good ideas, so you have to pick your authors carefully. Bad ideas, bad authors are a waste of time.

You're running out of time.

Good writing comes from tracking your ideas as they occur to you as you read. Your brain isn't big enough to hold all your great ideas, so you have to find your tracking system. Losing your ideas is losing a piece of your future.

You're running out of time.

Good thinking--the kind of thinking that you, you, need to do in order to do good work--means doing pushups, pullups, situps. Your brain hurts. You're convinced you're insane because no one else has gone down the road you're on. You're never sure if you're right because what you're doing is so new.

What are you doing with your time?

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